
“Hypernormalisation” emerged from the failing social systems since 1970s, trying to maintain a pretense of a functioning society, the ideologies that were based on dissimulation of truth and a constructed simpler version of reality, were the paradoxes of life reached an extreme level.
A fake but a stable world was created by removing the barrier between truth and lies; a world was created where the reality different from the ideology was intended to cease to exist, ideological representation became more meaningful than real life. An ‘ideal member of the society‘ had to live the internally simple world – one standard truth for everyone.
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Photo book Please Continue.
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Questioning what lies behind the historical facts and intellectual evaluations of events;
​​​​​​​​​​Recorded excerpt from Mahsa's visit to Gabrielė's family in Lithuania, during the making of Please Continue ​​
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Jonas: Our generation, you can notice everywhere, even walking in the street, we all have some scars or have been scared a bit because the regime was so cruel. Now, for example, her brother's generation - they have no understanding of this. They live in already open society.
Mahsa: But what about your generation? Because you grow up in this situation that you have to be aware about everything, control what you saying, what you thinking, how you sleeping—does it make you to become more brave, or...?​
Jonas: It was possible to lead a double life. You cannot control my mind. I am independent in my mind.
(silence)
Ryte: I remember, we used to sit around the radio trying to catch radio waves of Free America. We are free to choose the radio station, but it was difficult to navigate!​
Mahsa: What I am trying to understand is, all this limitation, this violence that surrounds us - does it make us stronger?
Jonas: Probably yes, I think that... (he stops) You have to have a very strong internal life if you are not with this system. You have to then follow your own path. I think that this life made us stronger.
(he pauses)
Not everyone, because from my generation, for example, only probably half are successful in new system.


